About SHE Intimate Fitness™

SHE Intimate Fitness™ is the first skin care line to support your intimate health and well-being. SHE Intimate Fitness™ works with the body's natural chemistry to comfort, calm, restore and re-balance so skin is protected, moisturized and fortified. Holistically formulated - nourishing organic and natural ingredients are partnered with proven science to protect or accelerate the repair of sensitive skin. Don't trust your skin to off-the-shelf products.  Enhance your confidence, comfort, allure and wellbeing with SHE's skin care system designed for superior Intimate Fitness™. 

Who makes SHE Intimate Fitness™?

Nina C. Helms is the creator and CEO of SHE Intimate Fitness™, an adult lifestyle and wellness company that she created to offer women superior comfort, confidence and quality of life. She is on a mission to empower women through raising awareness of women’s pelvic health issues and by sharing her expertise on sexual health and intimate self-care topics. 

After completing a degree in Psychology and Economics at The American University in Washington, D.C., Helms enjoyed a robust career in sales and business development. Then, encountering dissatisfying and discouraging experiences discussing her own intimate health challenges with her OBGYN, Nina saw the need for a paradigm shift to remove the stigma and shame associated with ´´female issues.´´ Nina found herself creating a blueprint for honoring feminine self-care through wellness practices, education and skin care products. 

Helms was additionally motivated by the fact that nearly 50% of women suffer from a variety of pelvic health issues, largely in silence. In 2006, Nina developed AfterGlow, the first multipurpose cleansing towelette for intimate skin care and the sanitation of sex toys in the US. AfterGlow won the Women´s Health Magazine Sex & Relationship Award in 2008. 

Following the success of AfterGlow, Nina expanded into a full intimate skin care line, SHE Intimate Fitness™. SHE is designed to support and maintain the specific intimate needs of women. Through her products, education and team of physician and sex therapist consultants, Helms is influencing women to follow positive health and wellness practices. She has spoken about various topics that affect women at numerous events, most recently at the Sex and Health Expo in Los Angeles and Phoenix in 2015. Nina lives in Houston, Texas with her dog Saxon. She has practiced and taught various yoga disciplines since 1994 and is devoted to mindfulness, self-awareness and healthy living.